A Warranty to Watch Out For...Click here to read the maintenance requirements!

Before buying Poly Coat deck coatings, you might want to read their "Mandatory Maintenance and Care" Manual, which outlines all the things one must do if one hopes to get their limited warranty coverage.

Their clauses written fine print is inexcusable, and in my opinion is unethical.

What exactly does their fine print contain? The requirement to document with still pictures or video of their product applied as per the inspection requirements. But hold on-you have to perform inspections on a mandatory schedule, and you must send in the pictures of the inspections within 20 days. AND THIS IS IN THEIR FINE PRINT!

This is a total weasel clause and as a result, their warranty requirements puts this company on my personal list of "DO NOT BUY FROM" companies.

There is also the companies recommendation that you enter into a maintenance agreement with your installer...a steady source of residual income for him if they work it right. Reading through the maintenance instructions, there's so many don't do this and don't do that's where I wonder if I should even be walking on it at all...

C'mon Polycoat, you can do better that this...

Waterproofdeckcoatingadvice.com gets ready for it's 25,000 visitor this month!

As we near the end of our first full year on the web, we've watched with anticipation as each new month brought more and more visits to our website, www.waterproofdeckcoatingadvice.com. From 250 visitors per month back in September 2006, to a high of 2,833 visitors in July of this year, we're averaging 2200 visitors per month searching for information on deck coatings.

Now, as December heads to a close, we're anticipating our twenty five thousandth visitor sometime soon, in the next 6-10 days I predict, based on the number of average daily visits.

It is gratifying to see the traffic numbers up, indicating the demand for independent information from neutral sources is out there. I see the sales tactics and games played by some in the industry, and I hope that with the information and education I provide at Waterproofdeckcoatingadvice.com is helping our audience get the right information they need without a sales job attached to it.

A new year awaits and new opportunities too-

Our wish list for next year-

Installing only One Hour Fire Rated deck coatings becomes mandatory.

A Trade group comprised of manufacturer's and installers is formed to better the industry.

Bozo installers in the industry drop out...although without them, we might not get as much rehab work.

Westcoat stops competing against it's own installers/customers, hiding behind "Life Deck Coatings Installation".

Sometimes wishes come true.

Thanks for visiting and supporting our independent website.

We do not accept any advertising from manufacturer's, seeking to maintain an neutral as possible position!

Kool Deck falling out of favor?

Feeling hot, hot, hot'
New surfaces keep our backyards, patios cool

From AZCentral.com comes this article on Pool Decking and new choices for pool decks...read it all at their website.



Brian Anderson
At Home Week
Mar. 16, 2007 12:00 AM
Arizona backyards are getting hot, hot, hot. But it's not so much the sole responsibility of Kool Deck anymore to keep the heat at bay.

Homeowners around the Valley are sprucing up patios, pools and landscaping with resort-style amenities and materials that not long ago were considered exotic.

Flagstone, bricks and pavers are in style while Kool Deck - the textured topping invented by Tucson's Mortex Manufacturing Co. more than four decades ago, is slowly falling out of favor - at least at the upper end of the economic spectrum.
Big spenders
"No client that we deal with would consider installing Kool Deck," said Steven Rogers, a registered landscape architect with Sonoran Desert Designs in Cave Creek.

Elite Crete Newsletter

Decorative Concrete & Custom Flooring Newsletter
Brought to you by Elite Crete Systems...

Products for: Decorative Concrete Finishes, Overlay Systems, Custom Seamless Flooring, Coloring Systems & Protective Surfaces... Volume 12 - Issue 11
November 2007

In This Issue
Upcoming Seminars
ConcreteLocator.com
World of Concrete
Photos of the Month

Upcoming Training Seminar Locations


U.S.

- Merrillville, IN.
- Boise, ID.
- Philadelphia, PA.
- Cambridge, MD.
- Charlotte, NC.
- Crestwood, IL.
- Dallas, TX.
- Detroit, MI.
- Hot Springs, AR.
- Kansas City, MO.
- Indianapolis, IN.
- Lexington, KY.
- Los Angeles, CA.
- Minneapolis, MN.
- New Orleans, LA.
- New York City, NY.
- Phoenix, AZ.
- Portland, OR.
- Sacramento, CA.
- San Diego, CA.
- Vero Beach, FL.

International

- Montreal, Canada
- Calgary, Canada
- Vancouver, Canada
- South Africa
- Puerto Rico
- India
- Australia
- Egypt
Have You Visited Yet?

Concretelocator.com
What started out as a small on-line discussion forum for Elite Crete Systems contractors to use to communicate with one another has turned into the busiest and most used interactive discussion forum community pertaining to decorative concrete, resurfacing, staining and more with over 4 million visits and more than 32,000 posts.

People from all types are using Concretelocator.com from seasoned contractors to architets, sharing ideas, asking questions, posting pictures of jobs and obtaining advice.

Want to check it out? Click here to see what all the buzz is about.

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www.concretelocator.com

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Quick Links
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Visit our Interactive Discussion Forum

Toll Free: 888-323-4445
Tel: 219-945-0033
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Email: info@elitecrete.com

Welcome to our November issue of our monthly newletter for the Decorative Concrete Industry. With over 44,000 subscribers from 49 countries, our subscriber base is growing every month. Hope you enjoy...

Are you ready for World of Concrete 2008?

The World of Concrete exposition is right around the corner and Elite Crete Systems will again be there in full force. Held from in Las Vegas, NV from January 22nd to 25th 2008, this year we will be exhibiting indoors and outdoors with one booth located in the South Hall at #S11731 and one being in the Silver Lot at #O49055.

Elite Crete Systems will be represented by factory technical staff and Authorized Distributors from all over the globe to answer questions, provide product information and help educate contractors on the benefits and proper use of our products.

To request your free World of Concrete passes, visit us at www.elitecrete.com and click on the request link located in the left hand colum.
Photos of the Month










For additional photos visit our website at www.elitecrete.com.
Elite Crete Systems Incorporated | PO Box 96 | www.elitecrete.com | Valparaiso | IN | 46384

JLC Live Invites Bill Leys to Present at Long Beach Show in May

Attention General Building Contractors, Remodeling Contractors
and Anyone in the Building Trades



JLC Live, Presented by Journal of Light Construction, A Hanley Wood Company, is the premier event for small building contractors and remodeling contractors.

JLC Live will be back in Long Beach from May 13 to May 16, 2008 for their annual show.

I'm pleased to announce that I have been asked (and I accepted) to be one of their presenters this year, doing a 75 minute session on deck coatings and waterproofing.

Topics will include understanding the differences in various coatings, reading ICC reports, sequencing the job properly and more! Handouts and valuable info provided.

Come see us (date time still tbd)at the show and make time to spend browsing the exhibits and exhibitors that will be there too!

Check out the website, and mark your calendar.

Our First Video Clip On YouTube - Waterproof Decks-Keep Up or Pay Up.

With the miracle of Windows movie maker at my disposal, I was able to put together a little video clip to introduce you to our company. Here it is...



YouTube - Waterproof Decks-Keep Up or Pay Up.